Rockwood RV at Colorado RV Dealers
History of Rockwood RV: Innovations on the Road
Rockwood RV is a prominent name in the recreational vehicle (RV) industry, renowned for its commitment to quality craftsmanship, innovative designs, and exceptional customer service. As one of the leading manufacturers of RVs, Rockwood has played a significant role in shaping the modern RV landscape. Let’s delve into the fascinating history of Rockwood RV and its journey to becoming an industry leader.
Rockwood RV is a brand under the Forest River, Inc. umbrella, one of the largest RV manufacturers in the world. The roots of Forest River date back to 1996 when the company was founded by Peter Liegl. With a passion for the outdoors and a vision to create high-quality RVs, Liegl set the foundation for what would become an industry powerhouse.
In its early years, Forest River, including the Rockwood division, focused on producing a wide range of RV types, from travel trailers and fifth wheels to motorhomes and pop-up campers. What set Rockwood apart from the competition was its dedication to innovation and incorporating cutting-edge features into their RVs.
Acquisition by Berkshire Hathaway:
In 2005, Forest River made a significant move that would shape its future. The company was acquired by Berkshire Hathaway, the multinational conglomerate headed by Warren Buffett. This acquisition provided Forest River and Rockwood with the resources and financial stability to expand their operations and invest in research and development.
Commitment to Quality:
Throughout its history, Rockwood RV has maintained a strong commitment to quality, reliability, and customer satisfaction. They implemented rigorous quality control measures and emphasized using premium materials in the construction of their RVs. As a result, Rockwood gained a reputation for producing durable and long-lasting recreational vehicles.
Innovations and Advancements:
Rockwood’s pursuit of innovation has been a driving force behind its success. They consistently introduced new features and design improvements to enhance the RVing experience for their customers. From state-of-the-art entertainment systems and smart home technology to energy-efficient appliances and space-saving solutions, Rockwood RVs have always been at the forefront of technological advancements in the industry.
As environmental concerns grew, Rockwood RV responded by incorporating eco-friendly features into their RVs. They explored alternative energy sources, improved insulation to enhance energy efficiency, and implemented sustainable manufacturing practices, reducing their carbon footprint and setting a positive example for the industry.
Strong Dealer Network:
Rockwood’s success can also be attributed to its strong dealer network. The company collaborated closely with dealers worldwide to ensure that customers received excellent service and support. This network of dedicated dealers helped Rockwood build lasting relationships with RV enthusiasts and maintain its reputation as a customer-centric brand.
Rockwood RV continues to thrive as a brand under Forest River, Inc. Its legacy of innovation, commitment to quality, and customer satisfaction remains unwavering. The RV industry continues to evolve, and Rockwood is likely to adapt to changing trends and technologies while upholding its core values.
Rockwood RV’s history is a testament to the enduring spirit of adventure and the joy of exploration that RVing brings to countless enthusiasts. From its humble beginnings to its current status as an industry leader, Rockwood RV has played a vital role in shaping the world of recreational vehicles. As long as there are open roads to travel and outdoor experiences to be had, Rockwood will undoubtedly continue to be a trusted companion for RV enthusiasts worldwide.